Parkland College > Fine & Applied Arts > Graphic Design/Interactive Design >
Graphic Design Exercises Design Principles: Unity
(Archived from 2019)
To learn design principles through exploration and experimentation.
To learn visual grammar by making abstract compositions. To practice
thumbnail sketching. To be introduced to Adobe Illustrator's tools.
Unity is one of five design principles designers use every day. There are
four major ways to create visual unity: proximity (grouping), repetition, continuation and
color. Other methods include containment and intellectual unity (closure). Designers strive for unity because research done by the Gestalt
psychologists suggest that human beings prefer to look at visuals
that are organized. Lack of unity is chaos, which will cause viewers
to look away. Obviously designers of mass communication media would
prefer that their images not be ignored.