(Archived from 2019)
To communicate creative concepts through the use of visual metaphors. To incorporate copy to enhance and/or subvert the message.
As a creative, graphic designers are often called upon to create content. This exercise is less about visual composition than about creating messages through the integration of visuals and copy. In other words, this is a writing assignment, but instead of writing with only words, you will need to "write" with images.
Metaphors make relationships between two (or more) ideas. Visual metaphors connect two or more images. The connection can be obvious, or it can be poetic. The addition of copy can either enhance the message or add another dimension (e.g. with the use of irony).
In this exercise, we will remove almost all of the visual decisions a designer typically has to make in order to focus on the content. Therefore, the following restrictions apply:
Note: Legal high resolution stock photos and illustrations are available (contact your instructor for access). Students may NOT use illegally download images.
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Last updated:
5/7/21