Objective

To be introduced to the principles of publication design. To learn layout and production techniques in InDesign.

Discussion

The six-panel brochure is a very popular format because when folded, it can easily fit into a #10 envelope for mailing. Like all professionally designed documents, one must pay meticulous attention to detail in the typography.

Procedure

prepping for the exercise

1. download starter files
2. examine downloaded files
3. launch InDesign
4. file > new (more options): facing pages=no, letter, landscape, margins=0, bleed=1p
5. practice Adobe navigation keyboard shortcuts: space=hand; space+cmd=zoom in; space+cmd+opt=zoom out; cmd+zero=fit in window
6. practice InDesign preview shortcuts: cmd+opt+I (show/hide hidden characters); W (normal/preview mode)
7. InDesign > preferences > display performance: high quality

setting up the master page

1. window > pages: go to master page A
2. view > actual size (cmd+1)
3. rename "layer 1" as "guides"
4. drag vertical guides for folds: 22p, 44p
5. drag vertical guides for margins: 2p in from trim and folds
6. drag horiz guides for margins: 3p in from top, 2p from bottom
7. window > layers: new layer "text"
8. draw the three text frames, link the text frames

roughing out the layout

1. go to page 1
2. file > place "cpd.doc"
3. link text through all text frames: shift+click on first text frame
4. cut cover text, move to new text frame on cover panel
5. replace 2 spaces with 1 space (cmd+F)
6. replace 2 hyphens with em dash
7. change "normal" style to 11/13 Adobe Garamond, hyph=off
8. new paragraph style "text+indent" (based on "normal"): left indent=2p
9. new paragraph style "text+indent+9" (based on "text indent"):
   space after=0p9
10. new paragraph style "h1" (based on "normal"): 20/18 italic, track=-5, space after=1p, space before=1p6
11. apply styles
12. rearrange text as needed (see PDF)
13. create column breaks (ENTER)

creating the charts

1. new paragraph style "chart" (based on "text indent"): 9/10 Helvetica LT Std light cond, space after=0
2. new paragraph style "chart+rule" (based on "chart"): 9/14, rule below=.75pt, left indent=2p, offset 0p3
3. apply style, add bolds
4. type > tabs: set appropriate tabs (cmd+shift+T)
5. repeat with 2nd chart

creating the boxed text

1. window > layers: new layer "box text"
2. window > swatches: new spot color PMS 347
3. draw rectangle for boxed text, fill=PMS 347, tint=20%
4. window > text wrap: wrap around box=yes, below=0p9
5. cut text for box text, draw new text frame, paste
6. object > text frame option: ignore text wrap
7. apply style "chart"
8. cut large type and paste into new text frame
9. type > glyphs: insert solid square and "check" glyph (Zapf Dingbats)
10. make square fill=none, stroke=black (1pt)
11. make check fill=PMS 347, adjust size and baseline shift
12. kern check to overlap square

adding the art

1. new layer "art"
2. place medal art: fill=PMS 347, tint=15% (direct select tool)
3. place logo art
4. add gradient boxes
5. add vertical rules (.75pt green)
6. cover: use Adobe Garamond Italic 20/23 and 48/34, track appropriate amount, kern

finishing the document

1. review checklist from Appendix "A":
   • use small caps for "a.m." and "p.m."
   • use em and en dashes where appropriate
   • hang bullets (cmd+\)
   • proofread for sensible line breaks
2. window > output > separations preview

grading

1. add your name and exercise number to the back panel
2. file > adobe PDF presets > press
3. print a duplexed b&w proof (flip on short edge)
4. file graded proof in your Process Book for individual review