Objective

To experiment with typography visually. To select appropriate fonts based on content. To learn Illustrator production techniques by example.

Description

Using the list below, select three movie titles of your choice and create a typographic wordmark for each title in black and white.

2001: A Space Odyssey A Clockwork Orange A Night at the Opera American Beauty Annie Hall Before Sunset Being There City Lights Dr. Strangelove Eternal Sunshine of the Spotless Mind Fargo Fight Club Forrest Gump It Happened One Night Jaws L.A. Confidential Lost in Translation Modern Times

Raging Bull Requiem for a Dream Reservoir Dogs Rocky Taxi Driver The Apartment The Best Years of Our Lives The Deer Hunter The Graduate The Great Dictator The Philadelphia Story The Pianist The Silence of The Lambs The Sixth Sense The Third Man The Usual Suspects Touch of Evil Unforgiven

Procedure

1. launch Illustrator; copy and paste the above list onto the paste board area of a blank page
2. choose one title to experiment with; copy and paste the title onto the printable area
3. duplicate the title 3 times, change case (all caps, all lowercase)
4. duplicate 5 times, choose 5 different "classic" fonts (consider italics, bolds)
5. choose your favorite configuration, duplicate
6. convert to outline, ungroup
7. rearrange the words/letters onto different lines
8. consider changing sizes, kerning, leading, cropping/cutting, etc.
9. fill the page with your studies
10. choose your favorite study, copy and paste onto a new blank page, make larger
11. print a b&w proof for critique
12. revise the design based on feedback
13. repeat with 2 more titles

Grading

1. submit b&w laser proofs with your name and the exercise number on it for critique
2. file your graded proof in your Process Book for individual review