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Project: Opera Posters 
Client: Krannert Center for the
Performing Arts

Background: Every year, the School of Music produces three operas under the direction of Maestro Eduardo Diazmuñoz. The season is designed to offer opera fans a variety of flavors as well as to attract potential new audiences. Armide was the final production of the 2007-2008 season. A tale of love and murder involving a princess who was also a witch, Armide was a grand opera staged in the Baroque tradition.

Objective: In our initial meetings, Eduardo explained that he saw opera as “love”: strong, potent and passionate. We agreed that this series of posters should all be bold, colorful, simple and spicy. Our goal was to make opera exciting for a new audience while communicating the flavor of each production visually.

Solution: After extensive research and conceptual explorations, three of the best concepts were presented to the client. After receiving comments from the client, the selected art was revised and refined for printing. The final poster combined traditional decorative elements of the Baroque period with a modern graphical approach that communicated the theme of the opera in an intriguing way. Elements of the finished art were animated for Krannert Center's home page as well as the lobby TV monitors.

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